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• Palmolive Naturals Vibrant Color Shampoo's nourishing formula, infused with Acai Berry extract • Helps maintain the intensity and shine of colored-hair for weeks. • It protects hair and helps prevent color fading*, dry-out, and dullness. • Enjoy a wonderful and luscious fragrance that lasts throughout the day. • *vs. non-conditioning shampoo; when used with Palmolive Naturals Conditioner