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Palmolive Naturals Silky Straight Shampoo is a solution for silky straight hair, infused with Keratin Protein and 100% natural Olive Oil Extract for added nourishment. It protects hair from stickiness, frizz, and fly-aways, delivering all-day naturally straight hair*. *Compared to non-conditioning shampoo; optimal results when paired with Palmolive Naturals Conditioner.