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Palmolive Naturals formula, infused with keratin protein and 100% natural coconut cream, combines the goodness of nature and hair care science. It is proven to make hair softer from first use with system use versus a non-conditioning shampoo. It hydrates dry strands, making hair soft for up to 24 hours when used with Palmolive Naturals Shampoo. Bounce back with positivity and feel buhay na buhay! Relish a long-lasting fragrant and beautiful daily vs previous fragrances. 0% sulfates, parabens, glutens.