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Downy (known as Lenor in some regions) is a popular American brand of fabric softener and laundry care products produced by Procter & Gamble since 1960. It is designed to soften clothes, reduce static cling, minimize wrinkles, and prevent fading or stretching by conditioning fabric fibers during the rinse cycle. Wikipedia +3 Key Aspects of Downy: Product Types: In addition to liquid fabric softener, Downy offers dryer sheets, scent beads (Downy Infusions), and specialized formulas like "Free & Gentle" for sensitive skin. How it Works: Downy coats fabrics with, or deposits, quaternary ammonium compounds that smooth fibers and reduce friction, which prevents pilling and adds a soft, fluffy feel. Scent Technology: Many Downy products use "touch-activated" scent bubbles that release fragrance over time.