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Enjoy a boost of confidence! Rinse with Colgate Plax twice a day after brushing. It provides an instant cooling and intense freshness boost* while killing over 99% of bacteria. This mouthwash helps control bad breath for 24 hours, 7 days a week**, provides healthier gums***, and helps prevent cavities with fluoride, all with no burning feeling. *refers to cooling sensation **use twice daily as directed ***vs non-antiseptic mouthwash